“Cuca Fresca” is a common Brazilian expression that means to “have a chill vibe” and with Snoop Dogg being the epitome of cool, the pairing between both the brand and entertainer was a natural fit.

“I’m excited to partner with the good people at Cuca Fresca,” said Snoop Dogg. “I have mad love for the Brazilian people and culture, and look forward to spreading the word about cachaça and the cool vibes of the country to the US."