The new packaging follows the same aesthetic as the flagship Shipwreck Spiced Rum—clear bottle, low label design, and drink booklet. All five flavors—Vanilla, Coffee, Mango, Coconut, and Spiced—will feature the name Brinley Gold Shipwreck and display a nautical ships wheel. Silver cork tops and capsules embossed with the company logo were added to emphasize its premium look. Fruit images convey all natural flavors and the look of a hand crafted small batch product. In keeping with the "Shipwrecked" theme, each new flavored label has a map of St. Kitts on the inside, revealing the location of the British troop ship which sunk off the coast of the island in a 1782 naval battle with the French.